Start a System Audit

Case study

Apex Home ServicesHome & Professional Services

Paid acquisition, tracking, CRM attribution and revenue reporting

Revenue Attribution System

A revenue attribution system connecting paid acquisition with qualified opportunities, pipeline and commercial outcomes.

MarketUnited States
Timeline10-week implementation
Operating focusProblem → System → Outcome
Revenue attribution dashboard connecting paid campaigns with leads, qualified opportunities, pipeline and revenue.

Starting point

The operating problembehind the project.

The system starts from the business problem first, then connects only the layers required to improve the path from acquisition to downstream outcomes.

Business problemWhat needed to change

Apex could see clicks, leads and platform-reported conversions, but could not reliably connect marketing campaigns with qualified opportunities, booked work and actual revenue. Budget decisions were being made mainly from CPL rather than commercial performance.

Symptom 01Acquisition data stopped at lead volume

Clicks and leads were visible, but downstream commercial signals were not connected cleanly.

Symptom 02Campaign decisions leaned too heavily on CPL

Budget allocation lacked qualified-lead and revenue-level feedback.

Operational impactRevenue visibility stayed incomplete

Marketing could not reliably judge which sources were producing better business outcomes.

Operating outcome

Measure the systembeyond lead volume.

The operating picture follows downstream signals so acquisition and workflow decisions can be judged against the outcome the system is intended to improve.

87%

Revenue attribution coverage

across tracked acquisition sources
23%

Lower cost per qualified lead

after optimizing beyond raw CPL
18%

Higher qualified-lead rate

from paid acquisition
6

Revenue stages connected

from lead through closed business
System outcomeWhat the connected operation is built around

Marketing performance could be evaluated against qualified opportunities and revenue instead of lead volume alone, giving the team a stronger basis for budget allocation and campaign decisions.

System built

The operating layerbehind the outcome.

Verlux connects the workflows required around the operating problem instead of forcing every engagement into the same stack.

Connected system

Scope configured around the operating problem
06 layers
  1. 01Campaign and source tracking structure
  2. 02Lead-source persistence into CRM
  3. 03Qualified-lead feedback loop
  4. 04Pipeline-stage attribution
  5. 05Revenue reporting by acquisition source
  6. 06Paid-media optimization against downstream outcomes
Acquisition context, ownership, workflow and downstream visibility stay connected around the same operating picture.

Build around your operating problem

Your system should connectthe parts that affect revenue.

Start with a System Audit. Verlux reviews how leads enter the business, how they are tracked and handled, where ownership or visibility breaks and what should be connected to create a stronger operating system.

Start a System Audit

Less manual work. Fewer lost leads. Clearer revenue data.

What the audit starts withContext before recommendation
  1. 01
    Funnel

    How leads enter and move through the business.

  2. 02
    Stack

    Tracking, CRM, spreadsheets and automation already in place.

  3. 03
    Bottlenecks

    Where ownership, visibility or manual work starts to break.

Diagnose first. Scope second.